Lab9 launches a two-week campaign close to its points of sale, raising brand awareness

Lab9 is a fastest growing retailer and recently became the sole Apple Authorized Reseller in Belgium. After acquiring the Switch chain, the brand is opening new stores all over the place, and needs to get the word out.

To meet their "drive-to-store" objective, Lab9 decided to highlight a joint Apple Watch & Airpods offer with a sports app, Start2Run, to attract the right target to their nearby stores. By calling on glooh, Lab9 was able to carry out a tactical campaign at local level, broadcasting on the streets and in shopping malls near their stores.

Lab9's collaboration with glooh showcased the brand's ability to quickly establish itself in the competitive telecom and IT market. By strategically targeting local audiences through a tailored campaign, Lab9 effectively promoted its Apple Watch & Airpods offer alongside Start2Run. The localized broadcasting near stores in streets and shopping malls boosted foot traffic and increased brand visibility during a key expansion phase.