Measurement
Numbers you can defend in the room
Digital out-of-home (DOOH) - the screens in streets, malls and stations - is a one-to-many medium. We measure it honestly: verified diffusion, audited audience methodology, and a clear line between what is measured and what is estimated.
Verified plays, not promises
Every campaign carries its proof of play: which screen, which day, which time slots, how many diffusions. Airtime we guaranteed is airtime we can show was delivered.
Visibility-adjusted contacts (VAC)
Screen audiences are counted as visibility-adjusted contacts: the industry method that adjusts traffic for who could actually see the screen, for how long. You get the methodology with the number, not a raw footfall figure.
Measured, estimated, or industry: always labeled
We skip the micro-targeting and exact-attribution debates rather than pretend to win them. Every figure in our reporting is labeled: measured by glooh, estimated from a model, or an industry benchmark. A mismatched number is worse than a modest one.
Where measurement fits
Measurement is what lets a local, one-to-many medium be bought by people who answer to a spreadsheet.
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From the content you already have to the screens in your neighborhood, in minutes, not weeks.