Liège · Belgium
DOOH Liège: the screens along the Meuse, counted and priced
Liège is a valley, and its screen network is shaped like one. glooh books 110+ venues here for a total of 350+ screens, strung from Jemeppe-sur-Meuse and Seraing in the south west, through Guillemins and Longdoz, out to Herstal on the Basse-Meuse. Most of it is indoors rather than on the pavement, and one address carries far more of it than any other: 130 screens hang inside the Standard's ground at Sclessin, which is nearly the whole leisure column of the venue mix below. Shops and galleries add 100 more, against only 50 street totems. A campaign opens at €250 per week.
Inventory current as of 2026-08
Liège
350+ screens mapped
Inventory current as of 2026-08
Explore Liège in the simulator →- 140
- Entertainment
- 20
- Transit
- 100
- Retail
- 50
- Outdoor
- 60
- Health & beauty
Zones across Liège
Each zone is a real catchment: its screens, its venues, its audience.
Liège city proper
260 screens
One zone, two extremes. The ground at Sclessin sits inside it and so does the whole street grid, totems on Grétry, Cathédrale and Puits-en-Sock, with pharmacy counters, city car parks, the cinemas and supermarket totems filling in between.
Points of interest in the zone:
144 schools · 32 universities · 10 gyms · 6 stations · 63 supermarkets · 4 malls
Longdoz
30 screens
Longdoz has exactly one shopping centre, Médiacité, and it holds most of the zone's screens: galleries, escalators, food court. The rest is street totems on Grétry and Basse-Wez, plus a pharmacy counter.
Points of interest in the zone:
7 schools · 1 university · 1 gym · 3 supermarkets · 1 mall
Guillemins
20 screens
The zone is the station: intercity platforms and the concourse under the Calatrava roof, then a coworking lobby and a gym within a few streets. 10 venues in all, the smallest catchment we cut in Liège.
Points of interest in the zone:
6 schools · 3 universities · 1 gym · 1 station · 3 supermarkets
Seraing - Saint-Nicolas
15 screens
Valley commerce, not city centre. The screens sit where Jemeppe-sur-Meuse and Seraing actually shop: a supermarket entrance, pharmacy counters, a gym on the rue de la Station and street furniture along the main road.
Points of interest in the zone:
65 schools · 5 universities · 5 gyms · 4 stations · 24 supermarkets
Ans
10 screens
No shopping centre on the plateau, so the buy here is trolleys and traffic: supermarket totems around the Rue Jean Jaurès retail strip, street furniture on the chaussée, and the Rocourt hypermarket sitting just over the boundary in Liège.
Points of interest in the zone:
14 schools · 2 gyms · 1 station · 7 supermarkets
Herstal
10 screens
The Basse-Meuse end of the network. A gym off the rue Hayneux, a supermarket entrance at Liers, pharmacy counters in Marexhe, and the rail stops counted below: industrial north, residential edges, nothing that behaves like a city centre.
Points of interest in the zone:
24 schools · 2 universities · 2 gyms · 3 stations · 14 supermarkets
Beyne-Heusay - Chaudfontaine
10 screens
The quietest and most residential pair we sell in Liège: a gym on the Grand Route in Beyne-Heusay, a supermarket entrance at Embourg, a supermarket totem on the voie de l'Ardenne, pharmacy counters in between.
Points of interest in the zone:
23 schools · 3 gyms · 1 station · 11 supermarkets · 1 mall
Standard de Liège (Sclessin)
The densest address in the Liège network.
130 screens, one ground
- Matchday
- hours of captive attention, not a glance in passing
- Hospitality
- lounges and boxes reach decision-makers, not only the stands
- Families
- concourses and kiosks fill with households arriving together
- Every other week
- the fixture list brings the same crowd back
Sclessin is a working-class ground on the left bank of the Meuse, wedged between the quais and the old industrial strip, and on a Standard matchday the trams, the chip stands along the water and the whole valley south of the city move on the same timetable, hours before kick-off and long after it.
Price a Liège campaign →
Your customers are already there
Our screens surround the stores where Liège shops. Pick a chain and the map lights up our screens within 300 m of its stores.
Our screens in Liège, chain by chain
This view is a glimpse of glooh's data layer. On annual plans we map your stores AND your competitors': zones to conquer, zones to concede.
See the competitive analysis toolkit →The neighborhoods where your screens work
Sclessin
Left bank, downstream of the centre, and for us a single-purpose quarter: the Standard's ground and very little else. The 130 screens inside it are the densest block in the whole Liège capture, and they are bought for the calendar rather than for the postcode. It has its own section on this page.
Guillemins
The station quarter is its own zone in our data, and a small one: 20 screens over 10 locations inside 0.9 km², with 3 university sites and 3 supermarkets in the same walk. Intercity arrivals, students heading up towards Avroy, and the taxi rank.
Longdoz
Across the water, Longdoz packs 30 screens into roughly one square kilometre. It is the one part of Liège where the buy behaves like retail media rather than like billboard advertising: the audience is already inside, already carrying a bag, already deciding.
Rocourt and the northern plateau
Above Sainte-Walburge the city flattens onto the Rocourt plateau, which is hypermarket and multiplex country: trolleys, car parks, Saturday afternoons. It sits inside the Liège ville zone, the one that carries 260 of the city's screens on its own because the commune of Liège is 66 km² wide.
Seraing and Jemeppe-sur-Meuse
The old steel valley downstream is a zone of its own, 15 screens across 10 locations: pharmacy counters, a supermarket entrance at Jemeppe, one gym and the street furniture through Seraing centre. The right buy for a trade, a garage or a service business that sells to the valley rather than to the Carré.
Herstal and the Basse-Meuse
North of the city, Herstal carries 10 screens with 14 supermarkets and 3 stations inside the commune. Ans on the western plateau adds 10, and Beyne-Heusay with Chaudfontaine to the east another 10.
Our screens in Liège
What a week of DOOH in Liège actually buys
The floor is €250 for one week, and that is the smallest basket that still spreads your creative across several Liège screens instead of parking it on one. Two-week campaigns booked here usually land between €600 and €1300. None of this is a rate card. You set a budget, the planner fills it from the Liège pool that matches your radius and your audience, and you see exactly which venues you got before anything is paid. That distinction matters more in Liège than in a bigger market, because the gap between the 260 screens of Liège ville and the 10 in Ans is the gap between a city campaign and a neighbourhood one, and plenty of Liège briefs genuinely want the second.
Who operates the screens in Liège
Liège is not a one-owner market, which is exactly why buying it piecemeal is slow. The street totems on Boulevard d'Avroy, Place de la République française, Rue Grétry and Boulevard de la Sauvenière are JCDecaux inventory. The screens inside Guillemins and Liège-Saint-Lambert stations are Clear Channel's. Beyond those two sit the networks nobody thinks of as outdoor advertising at all: the ground at Sclessin first by a distance, then gym floors, the two cinemas, pharmacy counters, supermarket entrances and city car parks. That long tail is why the venue mix above is shaped the way it is, and it is worth reading honestly. The leisure column is not a circuit of clubs and venues: 130 of its 140 screens are inside the Standard's ground, and the cinemas are most of what is left. The gyms and pharmacy counters people assume are leisure are filed under health and beauty, 60 screens of it, and the street sits at 50. Assembling that yourself means several owners, several creative specs and several invoices. Here it is one basket, one upload, one line on your books.
Renting time on a Liège screen is not buying a screen
Search for an écran publicitaire in Liège and half the results will try to sell you hardware: a panel to bolt onto your own shopfront on Rue Puits-en-Sock or the Quai sur Meuse, installation included. That is a completely different purchase, and it is not this. What is on this page is airtime on screens that already exist and already have an audience walking past them, in the 110+ venues plotted on the map above. Nothing gets installed, nothing gets owned, the shortest commitment is seven days, and the creative can change mid-flight. If you are on the other side of the trade, a Liège venue owner with footfall and a screen you would like to monetise, that is the partner route rather than this one.
Frequently asked questions
- What does a DOOH campaign in Liège cost?
- Liège opens at €250 per week, and the usual two-week bracket runs from €600 to €1300. That is aggregate campaign pricing across the whole Liège pool, not a per-panel rate card, and it includes the delivery of a standard creative. No annual contract, no agency retainer.
- How many advertising screens does glooh actually have in Liège?
- 350+ screens across 110+ bookable venues, counted from live inventory rather than estimated. The venue split is 140 leisure, 100 retail, 60 health and beauty, 50 outdoor and 20 transit. Read the leisure line with the stadium in mind: 130 of those screens are inside the Standard's ground at Sclessin, so leisure here means one address rather than a spread of venues. The map on this page shows where they all are, snapped to a coarse grid.
- Can I buy only the Guillemins station quarter?
- Yes. Guillemins is one of the seven zones we cut Liège into, and it is small on purpose: 20 screens over 10 locations in 0.9 km². A budget that size behaves like a takeover of one quarter rather than a thin layer over the whole province. The same works for Longdoz (30 screens) or for Herstal (10).
- Which companies operate the digital panels around Liège?
- Street inventory in the city centre is largely JCDecaux, the station screens at Guillemins and Liège-Saint-Lambert are Clear Channel, and the rest is a long tail of in-venue networks: the ground at Sclessin first by a distance, then gyms, cinemas, pharmacies, supermarkets and car parks. glooh aggregates all of them, so you book across owners without negotiating with any of them.
- Do you cover Seraing, Herstal and Ans, or only the city of Liège?
- The whole agglomeration. Beyond the 260 screens inside the commune of Liège, Seraing with Saint-Nicolas carries 15, Herstal 10, Ans 10, and Beyne-Heusay with Chaudfontaine 10. Jemeppe-sur-Meuse and Saint-Nicolas are inside the same zone as Seraing.
- I want to reach students in Liège. Does the network get near the campuses?
- Liège is a university town and the geography shows it: there are 43 university and college sites and 24 fitness centres inside the communes we cover, with 3 of those sites in the Guillemins zone alone. We sell the venues around student life, gyms, cinemas, supermarkets and the station, not the lecture halls themselves.
- How fast can a Liège campaign go live?
- Same-week is normal. You build the campaign against the live Liège inventory, upload a visual, and the screens pick it up on the next scheduling pass. The slow part in this market has never been the technology, it is getting quotes back from four different owners between Seraing and Herstal.
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