Brussels · Belgium
DOOH Brussels: Increase Your Visibility with the Best Digital Out Of Home Screens
Most of the Brussels network is indoors, and rarely in the rooms you would guess. glooh books 950+ venues across the nineteen communes, 3,700+ screens in total, from the Pentagon out to Woluwe. The leisure column of the venue mix below reads 2,200 screens, but it is not a circuit of cinemas and concert halls: it is hotel and hostel lobbies plus the Casino Viage, clustered around the Grand-Place and the Midi station. Street furniture accounts for only 450 totems and transit for 350. A campaign opens at €250 per week.
Inventory current as of 2026-08
Brussels
3,700+ screens mapped
Inventory current as of 2026-08
Explore Brussels in the simulator →- 2,200
- Entertainment
- 350
- Transit
- 400
- Retail
- 450
- Outdoor
- 250
- Health & beauty
- 20
- Office buildings
Zones across Brussels
Each zone is a real catchment: its screens, its venues, its audience.
Pentagon / City Centre
1,680 screens
The Pentagon carries most of the Brussels network, and not where you would expect: the majority of its screens hang in hotel, hostel and casino lobbies between the Grand-Place, the Bourse and the Sablon. The rest is the totem grid along boulevard Anspach, rue Neuve and rue Dansaert, the underground concourses at De Brouckère, Central Station and Arts-Loi, the Brussels-Central platforms, and the city's own car parks.
Points of interest in the zone:
128 schools · 53 universities · 21 gyms · 32 stations · 33 supermarkets · 10 malls
Anderlecht / West
660 screens
Seven western communes in a single zone, and above all a street geography: more than half of its venues are pavement totems, along boulevard Léopold II, chaussée de Mons, chaussée de Gand and around place Simonis. Add the budget hotels and hostels on the Midi and Molenbeek side, which is where the screen volume comes from, the Beekkant, Gare de l'Ouest and Simonis metro concourses, and a long run of pharmacy counters.
Points of interest in the zone:
216 schools · 18 universities · 11 gyms · 29 stations · 71 supermarkets · 2 malls
Ixelles-Louise
640 screens
Two cities in one zone. Uphill: the totems along avenue de la Toison d'Or and place Louise, the Louise and Porte de Hal metro concourses, the Saint-Gilles gyms. Downhill: Midi station and the belt of hotels along avenue Fonsny, and it is that handful of hotel addresses, not the street, that carries the largest share of the zone's screens.
Points of interest in the zone:
56 schools · 23 universities · 21 gyms · 9 stations · 30 supermarkets · 4 malls
North / Rogier
250 screens
The office-and-commuter end of the city. Levels 0 and +1 of the Rogier metro, the Brussels-North platforms, totems on boulevard du Jardin Botanique, place du Nord and avenue de l'Astronomie, the gyms along the inner ring, and a few tower lobbies. Further out into Schaerbeek and Evere the network thins to pharmacy counters.
Points of interest in the zone:
88 schools · 8 universities · 11 gyms · 9 stations · 47 supermarkets
Woluwe / East
210 screens
Our blind spot, and better said than dressed up. Uccle, Auderghem, Watermael-Boitsfort and the two Woluwe hold one of the richest catalogues of points of interest in the city and our shortest screen count: two supermarket entrances, one pharmacy counter, one totem at the Vanderkindere junction. The south east is a zone to build, not a zone to sell.
Points of interest in the zone:
143 schools · 25 universities · 19 gyms · 24 stations · 58 supermarkets · 6 malls
EU Quarter
40 screens
Worth spelling out, because the name misleads: this zone is the commune of Etterbeek, and the institutions themselves, the Berlaymont and Schuman, sit administratively inside the City of Brussels and are therefore counted in the Pentagon. What is left here are the gyms at place Jourdan and chaussée Saint-Pierre, totems on rue Belliard, avenue de Tervueren and avenue des Casernes, and the neighbourhood's pharmacy counters.
Points of interest in the zone:
38 schools · 4 universities · 11 gyms · 5 stations · 14 supermarkets
Bruxelles-Midi / Brussel-Zuid
The address all of Brussels passes through.
50 screens, one station
- Daily, not fortnightly
- the same face, five mornings a week
- Long distance
- business travellers, not only commuters
- Waiting
- on a platform, attention has nowhere to go
- Out and back
- one traveller, two exposures a day
Midi is where Belgium meets everyone else: Eurostar in from London and Amsterdam, TGV in from Paris, and every intercity line out of Hainaut and the coast arriving before the working day starts. The complex is big enough to straddle two communes, Saint-Gilles and Anderlecht, and our screens run from the interchange corridors right through to the ticket halls.
See prices in Brussels →
Your customers are already there
Our screens surround the stores where Brussels shops. Pick a chain and the map lights up our screens within 300 m of its stores.
Our screens in Brussels, chain by chain
This view is a glimpse of glooh's data layer. On annual plans we map your stores AND your competitors': zones to conquer, zones to concede.
See the competitive analysis toolkit →The neighborhoods where your screens work
The Pentagon
The historic centre inside its ring boulevards holds 1,680 screens across 270 venues on its own, more than half the city's network. It is also the most indoor part of the survey: hotel lobbies, metro concourses and car parks, with the Anspach and rue Neuve totem grid laid over the top.
Midi and Saint-Gilles
The station and its surroundings occupy the lower half of the Ixelles-Louise zone, which totals 640 screens. A section of this page is given over to the Midi complex itself, which holds 50 of them across 25 positions.
Louise and the upper town
Toison d'Or, place Louise, chaussée d'Ixelles: the upper half of the same zone is street and retail, with 21 gyms and 23 higher-education sites inside the perimeter. This is where buying here looks most like classic outdoor advertising.
Rogier and the northern quarter
250 screens around the Rogier-Botanique-Brussels-North triangle, across 120 venues. Offices, metro, mainline platforms and inner-ring gyms: the buy for advertisers aiming at the commuter before the resident.
The west, Molenbeek to Forest
Seven communes gathered into one zone of 660 screens across 200 venues, with 71 supermarkets and 216 schools inside the perimeter. The most pavement-heavy part of the city.
The south east
Uccle, Auderghem, Watermael-Boitsfort and the two Woluwe come to just 210 screens with us, against 58 supermarkets and 6 shopping centres in the perimeter. The gap is real and it is printed: if your catchment is out there, tell us rather than buying thin air.
Our screens in Brussels
How to read the Brussels venue mix without being fooled
The figures in the strip at the top of this page are accurate, and misleading if read quickly. 2,200 leisure screens is not a network of cinemas and venues: it is a handful of hotel addresses in the centre and by Midi, a few youth hostels, and the Casino Viage. Exactly one real cinema appears in the survey. Those lobbies pack a lot of screens into very few addresses, which inflates the total without widening the geography. The rest of the mix reads the other way round. Retail (400) is a long tail: pharmacy counters, supermarket entrances, city-centre car parks, a few galleries. Health and beauty (250) is almost entirely gyms. Transit (350) blends three very different things: metro concourses, mainline platforms, and a fleet of equipped taxis that moves rather than waits. And only 20 screens sit in office buildings, which is thin for a city of institutions: that is a gap, not an omission.
What moves the price of a Brussels campaign
The floor is €250 per week, the same as in Liège, because it is a platform floor rather than a market rate. Over a fortnight, campaigns booked in Brussels usually land between €500 and €1300. What changes the outcome here is the choice of zone, not the length of the run. For the same money, aiming at the Pentagon puts you in hotel lobbies and metro concourses; aiming west puts you on pavement totems along boulevard Léopold II. Those are not two versions of one campaign: the first is indoor repetition in front of a stationary audience, the second is outdoor coverage in front of a moving one. The planner shows you the exact list of screens it has selected before you pay anything.
Who runs what in the capital
Brussels is a multi-owner market, and that is what makes buying it piece-by-piece so slow. City-centre street inventory, the totems on Anspach, Dansaert, Jardin Botanique and Léopold II, belongs to the large urban display operators, JCDecaux and Clear Channel foremost among them. The metro concourses and the platforms at Midi, Nord and Brussels-Central are run by the transport concessionaires, under contract to STIB and SNCB. Then there is everything nobody files under outdoor advertising, which here is the majority: the hotel lobbies of the centre, the youth hostels, the casino, the gyms, the pharmacy counters, the city car parks and the office tower lobbies. Putting that back together yourself means a contact, a spec sheet and an invoice for each one. Through glooh it is a single checkout and a single creative file.
Frequently asked questions
- What budget does a Brussels campaign need?
- The floor is €250 per week, and the usual fortnight range runs from €500 to €1300. That is an aggregate campaign price across the whole Brussels network, not a rate card per panel and not a price attached to any one venue or operator. Playout of a standard creative is included, with no annual contract and no agency fee.
- Why is the leisure line of the Brussels mix so high?
- Because it does not mean what the word suggests. The 2,200 screens filed under leisure are overwhelmingly in hotel and hostel lobbies in the centre and around Midi, plus the Casino Viage. These are dense installations: few addresses, many screens. If what you want in Brussels is cinema or live-venue inventory, this line will not give it to you, and it is better to know that before you buy.
- Can I buy the Pentagon only, or just the upper Louise district?
- Yes, the zoning on this page is buyable as it stands. The Pentagon is 1,680 screens across 270 venues, Ixelles-Louise 640, North and Rogier 250. For the same budget, concentrating on one zone buys repetition; spreading across the nineteen communes buys coverage. Both are defensible, but they are not the same campaign.
- Is the European quarter genuinely covered?
- Partly, and the administrative geography muddles the reading. Our "EU Quarter" zone is the commune of Etterbeek and holds 40 screens. The institutions themselves, the Berlaymont and the Schuman roundabout, are inside the City of Brussels, so their screens are counted in the Pentagon. To reach the quarter's population the sensible buy combines both zones, around place Jourdan on one side and the Arts-Loi axis on the other.
- Who operates the screens at Midi station and on the Brussels metro?
- Platforms and concourses belong to the concessionaires contracted to SNCB for the mainline stations and STIB for the metro; city-centre street inventory is mainly JCDecaux and Clear Channel. glooh aggregates those networks alongside all the others, hotel lobbies, gyms, pharmacies and car parks, into a single basket. You buy screen time from us; you do not contract with each operator.
- Do your screens really cover all nineteen communes?
- All of them appear, but very unevenly, and the zone grid shows that without smoothing it. The Pentagon carries 1,680 screens, the west 660, Ixelles and Saint-Gilles 640, the north 250, Etterbeek 40, and the south east including Uccle and the Woluwe communes only 210. If your catchment is out there, say so: it is a zone we still have to build.
- I want to buy screen time, not fit a display in my own shop window. Is that what this is?
- It is. Half the results for "advertising screen Brussels" will sell you hardware to bolt onto your own facade, installation included. That is a different purchase. Here you rent playout time on screens that already exist and already have people walking past them, across the 950+ venues mapped on this page. Nothing to install, nothing to own, a seven-day minimum commitment. If you run a Brussels venue with footfall and a screen to monetise, the partner route is the one you want, not this one.
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