How can I track the performance of my DOOH campaigns?

Your glooh dashboard logs every play on every Lyon screen, with estimated contacts and spend per venue and per day. Compare Part-Dieu against Bellecour or Guillotiere after the first week and shift budget to whichever is delivering.

How flexible are DOOH campaigns with Glooh?

Very. Swap a creative the morning of an OL match at the Groupama Stadium, pause over the Toussaint holidays when students leave, or push a lunchtime-only message to the Part-Dieu food court. Changes go live within the hour.

Is DOOH suitable for small businesses and outlets?

Yes. A bouchon in Vieux Lyon, a climbing gym in Villeurbanne or a bike shop on the Presqu'ile can buy the three or four screens nearest their door for a week and see live prices before paying. There is no agency fee and no city-wide minimum.

What are the rates for a DOOH campaign with glooh in Lyon?

Rates vary according to your specific needs, the number of panels you want to use, the locations you choose, and the duration of the campaign. To get a personalized quote and see real-world prices, you can create an account on our web application or contact our team directly for a consultation.

How can DOOH be used to target consumers in specific locations in Lyon?

Beyond street screens, glooh sells placements inside venues: the gyms and pharmacies of the 3rd and 6th arrondissements, petrol stations on the Peripherique, the Westfield La Part-Dieu mall and the Part-Dieu and Perrache stations. Pick venue types that match your product so the ad lands in context.

What's the difference between DOOH and OOH?

DOOH (Digital Out-Of-Home) is a digital version of traditional outdoor advertising (OOH), offering dynamic screens compared to static OOH media. DOOH enables real-time updates and personalization of messages, while OOH remains fixed. This flexibility makes DOOH more interactive and adaptable to specific conditions or events.

Lyon · France

DOOH Lyon: Boost Your Visibility with Digital Screens in the City's Most Strategic Locations

In a vibrant metropolis like Lyon, Digital Out-of-Home (DOOH) stands out as an essential advertising lever. With glooh, opt for an innovative advertising solution that amplifies your brand's visibility at the heart of strategic locations.

800+
Digital Screens: 2.3M
Metro Population: 10+
Shopping Centers: 5+
Venue Types

Inventory current as of 2026-06

The neighborhoods where your screens work

Lyon-centre

The 1st and 6th arrondissements attract local and international visitors thanks to their historical, cultural and architectural heritage, offering an excellent opportunity to reach a varied, cosmopolitan audience.

Westfield La Part-Dieu

With over 200 stores, this shopping center is a strategic location for capturing the attention of a diverse, ready-to-consume audience.

Croix-Rousse

A student district packed with universities and schools, ideal for targeting a young, connected population.

Guillotiere

One of Lyon's lively student neighborhoods, perfect for reaching a young, connected audience.

Harness the power of DOOH in Lyon with glooh

glooh enables advertisers to take advantage of the power of DOOH by broadcasting your messages on premium digital screens, positioned in Lyon's busiest areas for optimal reach. Whether for an awareness campaign, a product launch or a key event, our medium adapts in real time to local trends and audience flows. With glooh, reach your audience where they are, at the most opportune moment, for tangible results.

Why choose glooh for your DOOH campaigns in Lyon?

By choosing glooh for your DOOH campaigns in the City of Lights, you're opting for an advertising media strategy that combines advanced technology, precise targeting and premium locations. - Precise targeting and maximum impact: enriched data and geolocation technologies let you display your messages at the most opportune moment, whether you want to reach travelers and executives in the city center, business districts, train stations or airport, or students in university districts. - Strategic, high-traffic locations: our screens are located in the liveliest areas, from Lyon's 1st and 6th arrondissements to shopping malls like Westfield La Part-Dieu and student districts like Croix-Rousse and Guillotière. - Real-time flexibility and responsiveness: adjust your visuals, adapt your messages according to performance, or react immediately to local events. - Unlimited creativity: with interactive and dynamic formats, personalize your campaigns according to neighborhoods, schedules or even the weather, from QR code integration to live video content. - Programmatic DOOH: automate the purchase and management of your advertising spots and adjust your campaigns in real time according to audience data and current events.

Strategic locations for optimum visibility in Lyon

- Lyon-centre: the 1st and 6th arrondissements, thanks to their historical, cultural and architectural heritage, attract local and international visitors, offering an excellent opportunity to reach a varied and cosmopolitan audience. - Westfield La Part-Dieu: with over 200 stores, this shopping center is a strategic location for capturing the attention of a diverse, ready-to-consume audience. - Student neighborhoods: Lyon, with its universities and schools in districts such as Croix-Rousse and Guillotière, is packed with students, letting you target a young, connected population.

Frequently asked questions

How can I track the performance of my DOOH campaigns?: Your glooh dashboard logs every play on every Lyon screen, with estimated contacts and spend per venue and per day. Compare Part-Dieu against Bellecour or Guillotiere after the first week and shift budget to whichever is delivering.
How flexible are DOOH campaigns with Glooh?: Very. Swap a creative the morning of an OL match at the Groupama Stadium, pause over the Toussaint holidays when students leave, or push a lunchtime-only message to the Part-Dieu food court. Changes go live within the hour.
Is DOOH suitable for small businesses and outlets?: Yes. A bouchon in Vieux Lyon, a climbing gym in Villeurbanne or a bike shop on the Presqu'ile can buy the three or four screens nearest their door for a week and see live prices before paying. There is no agency fee and no city-wide minimum.
What are the rates for a DOOH campaign with glooh in Lyon?: Rates vary according to your specific needs, the number of panels you want to use, the locations you choose, and the duration of the campaign. To get a personalized quote and see real-world prices, you can create an account on our web application or contact our team directly for a consultation.
How can DOOH be used to target consumers in specific locations in Lyon?: Beyond street screens, glooh sells placements inside venues: the gyms and pharmacies of the 3rd and 6th arrondissements, petrol stations on the Peripherique, the Westfield La Part-Dieu mall and the Part-Dieu and Perrache stations. Pick venue types that match your product so the ad lands in context.
What's the difference between DOOH and OOH?: DOOH (Digital Out-Of-Home) is a digital version of traditional outdoor advertising (OOH), offering dynamic screens compared to static OOH media. DOOH enables real-time updates and personalization of messages, while OOH remains fixed. This flexibility makes DOOH more interactive and adaptable to specific conditions or events.

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