Proximus targets Belgian entrepreneurs with contextual DOOH for SME packs

In a context where connectivity and cybersecurity are growing priorities for small and medium businesses, Proximus needed to run an ambitious DOOH campaign to promote its SME packs. The challenge was to effectively reach Belgian entrepreneurs by combining smart geographic targeting, premium contexts, and guaranteed visibility.

Proximus opted for 100% guaranteed delivery on a carefully selected mix of screens in two types of strategic locations: coworking spaces (hubs of innovation and entrepreneurial networking) and golf clubs (premium contexts frequented by executives and decision-makers). This dual approach addressed complementary targets: dynamic, connected entrepreneurs on one side, and more established decision-makers on the other.

Intelligent linguistic segmentation adapted messages, visuals, and broadcast environments to regional sensitivities across Wallonia & Brussels and Flanders. The Francophone market activated 28 locations with 64 premium screens and 885,360 broadcasts. The Dutch-speaking market activated 22 locations with 22 premium screens and 177,408 broadcasts. Full guaranteed buying ensured 100% planned exposure delivery.