Guides & articles
La Croix-Rouge encourages blood donations with strategic screen activations
real-time dynamic campaigns drive donor registrations near donation centers
Max
Inspiration
USE CASE
Croix-Rouge
Sector: Humanitarian NGO
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Croix-Rouge - The NGO is responsible for blood donation in Belgium
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Objective: Generate new blood-donor registration in nearby center and remind existing blood-donor of campaigns running at the moment
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Strategy: Activate screen in location less than 2km from a donation center during opening hours to generate last minute appointment.
Add an extra element of ‘fear of missing out’ thanks to dynamic creative using real-time donation information.
