Guides & articles
'Sauve une vie': bringing prevention to your screen
using urban screens and digital displays in gyms and cinemas to captivate and direct audiences to an interactive adventure at www.sauveunevie.be
Max
Inspiration
USE CASE
Sauve une vie
Sector: Public
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To draw attention to its prevention campaign, launched as an online role-playing game, CHR initiated a campaign to attract a wide and captive audience to their platform.
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Objective: Generate maximum interest in the campaign and drive the audience to the website www.sauveunevie.be to experience an interactive adventure.
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Solution: A combination of urban screens for broader reach and captive environments such as gyms and cinemas to engage the audience effectively.
