ROI planner
What a slice of your digital budget buys on the street
Your numbers, your assumptions. The multiplier updates as you type.
Your numbers
What you spend on digital media in a year, in euros.
Most brands test between 5% and 10%.
Assumptions
(default assumption, adjust to your rates)
(default assumption, adjust to your rates)
(conservative default; OAAA/Nielsen studies on combined social + DOOH report up to +56%)
Media value per reallocated euro
×3.2
- Extra contacts, valued at your digital CPM
- €9,333
- Efficiency gain on the social you keep (+20%)
- €46,500
Additional DOOH contacts
~1,166,667per year
Reallocated budget (per year)
€17,500
Reallocated budget (per month)
€1,458
This reach lands in the physical last mile: a category your digital plan does not cover.
Zero production cost
Same social creative you already run. Versioned by glooh. Nothing new to produce.
These are estimates from your own inputs, not a quote.
Complement, not replacement
This is not a new line of budget. It reallocates a slice of what you already spend to the physical last mile your digital plan does not cover.
Zero production
The screens run the same social creative you already have. No shoot, no new brief, nothing to produce.
Measured
A campaign report lands 72 hours after launch, so this stays a plan you can defend, not a promise.