How AWEX Reached Over 650,000 B2B Decision-Makers Through Strategic DOOH

AWEX (Walloon Export and Foreign Investment Agency) faced a major challenge: effectively promoting its financial incentive programs to Walloon companies with international ambitions. In a saturated media environment, AWEX needed a solution that would allow it to reach B2B decision-makers precisely, while standing out from traditional communication channels often overlooked by this demanding audience.

Strategic geographic targeting with 83 digital screens in areas frequented by professionals and decision-makers. Prioritization of displays near economic hubs and business zones including gas stations, train stations, corporate parking lots, golf clubs, coworking spaces, and fitness centers. Combination of guaranteed and programmatic media buys maximized impact, with campaign scheduled over 12 days across two weeks.

Development of impactful visuals centered around the message "AWEX supports your #ambitions!" with multiple creative variants showcasing different types of incentives available. Clean, minimal design for immediate message comprehension by on-the-go decision-makers. The campaign exceeded the initial goal by 5%, proving that precise geographic targeting combined with a mixed media buying strategy optimizes both impact and reach.