Brazil
DOOH Brazil: Dominate Latin America's #1 Digital Out-of-Home Market
From the elevators of Sao Paulo to the beaches of Rio de Janeiro, reach 215 million consumers across 70,000+ screens in metro stations, shopping malls and residential buildings.
- 70,000+
- Digital Screens
- 215M
- Population
- 600+
- Shopping Malls
- 6+
- Major Metros
Inventory current as of 2026-06
Cities covered
Sao Paulo
Rio de Janeiro
Belo Horizonte
Curitiba
Brasilia
Porto Alegre
Frequently asked questions
- Why is Brazil the leading DOOH market in Latin America?
- Brazil combines a massive population of 215 million with rapid digital infrastructure growth. Sao Paulo alone is the largest DOOH market in Latin America, driven by Eletromidia's network of over 70,000 screens. The country's unique elevator screen culture, extensive metro systems and 600+ shopping malls create a diverse and high-impact DOOH ecosystem that reaches consumers across multiple daily touchpoints.
- What is elevator advertising and why is it so big in Brazil?
- Elevator advertising is a uniquely Brazilian DOOH format where digital screens are installed in residential and commercial building elevators and lobbies. With millions of Brazilians living in apartment complexes, elevator screens offer a captive, high-frequency audience. Eletromidia, the market leader, operates tens of thousands of elevator screens across major Brazilian cities, making this one of the most effective formats for reaching urban consumers.
- Can I run campaigns in Portuguese?
- Yes, and it is highly recommended. Portuguese is the primary language for all consumer-facing campaigns in Brazil. Glooh supports Portuguese-language creative assets and can help you adapt your messaging for the Brazilian market. For multinational campaigns, you can also run bilingual content in airports and business districts.
- How does the Sao Paulo DOOH market work?
- Sao Paulo is the economic heart of Brazil and Latin America's largest city with over 12 million residents. The city's DOOH infrastructure includes screens across the Sao Paulo Metro system (serving 4.5 million daily riders), major shopping malls like Shopping Iguatemi and Morumbi, elevator networks in Faria Lima and Paulista business districts, and street furniture along key corridors. Sao Paulo accounts for a significant share of Brazil's total DOOH ad spend.
- Can I target consumers during Carnival and major events?
- Absolutely. Brazil's Carnival season, Sao Paulo Fashion Week, Rock in Rio and other major events create unique DOOH opportunities with surges in foot traffic and audience concentration. Glooh's programmatic platform allows you to schedule campaigns around these events, adjusting spend and targeting in real time to maximise impact during peak moments.
- What types of DOOH screens are available in Brazil?
- Brazil offers a wide variety of DOOH formats: elevator screens in residential and commercial buildings (a uniquely Brazilian format), digital panels in metro and transit systems across Sao Paulo, Rio de Janeiro and other major cities, screens in 600+ shopping malls throughout the country, street furniture and urban displays, and airport screens at Guarulhos (GRU), Galeao (GIG) and other major airports. Glooh provides access to inventory from leading providers including Eletromidia, JCDecaux Brazil and Clear Channel Brasil.
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