USA
DOOH USA: Tap Into the World's Largest Digital Out-of-Home Market
The US DOOH market is worth over $4.5 billion and growing. Glooh gives you programmatic access to 100,000+ screens across billboards, transit, gas stations, retail and place-based networks in 200+ cities, from Times Square to local grocery stores.
- 100,000+
- Digital Screens
- 330M
- Population
- $4.5B+
- Market Size
- 200+
- Cities Covered
Inventory current as of 2026-06
Cities covered
New York
Los Angeles
Chicago
Miami
San Francisco
Dallas
DOOH accessible to all advertisers
In an ever-changing advertising landscape, DOOH (Digital Out-of-Home) offers unprecedented opportunities to boost your visibility. With Glooh, take advantage of the full potential of this innovative solution to boost your brand.
Discover the power of self-service DOOH
- Create and manage your campaigns independently - Enjoy unrivalled flexibility in your broadcasts - Access premium networks, whatever your budget
The benefits of Glooh
Glooh transforms your approach to DOOH, making every step simple and effective: - Intuitive platform: Create and launch your campaigns as easily as on social networks - Maximum flexibility: Adjust your reach from local to national in real time - Premium access: Benefit from the best locations with world-leading outdoor advertising networks across the United States - Simplified creation: Our integrated design tool makes DOOH ad creation accessible to all, supporting your creative and potentially interactive content - Budget optimized: Start at the right scale and grow as your needs change
Our universes: a targeted presence for every need
Glooh offers you access to a variety of universes to reach your target audience in the most relevant contexts. - Retail universe: Digital screens in retail spaces, outdoor and indoor, including shopping streets, shopping malls and centers, supermarkets and hypermarkets - Transport universe: Reach your target on the move with panels in railway stations, subway stations, gas stations and airports - Leisure & entertainment: Screens at the forefront for entertainment, sports and leisure audiences, in cinemas, theaters, gyms, bars and restaurants - Business universe: Screens placed where business is done, in business districts, office buildings and trade shows - Urban advertising universe: Strategically placed digital billboards in parking lots, busy roads, public spaces and public transit stops
Our partners: the best of US DOOH at your fingertips
Our strategic collaborations give you privileged access to the best performing networks across the United States.
Frequently asked questions
- How does programmatic DOOH buying work in the US?
- Glooh connects to major US supply-side platforms including Vistar Media, Place Exchange and Hivestack. You bid on screen impressions in real time, target by location, time of day and audience data, and only pay for delivered impressions. No long-term contracts or minimum commitments required.
- What is the difference between place-based and roadside DOOH in the US?
- Roadside DOOH includes traditional digital billboards along highways and urban roads, operated by networks like Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor. Place-based DOOH covers screens inside venues: gas stations (GSTV), gyms (Captivate), grocery stores (Grocery TV), EV charging stations (Volta) and bars/restaurants (Atmosphere TV). Each offers different dwell times and audience contexts.
- How can European brands enter the US DOOH market through Glooh?
- Glooh simplifies US market entry for European advertisers. You can plan, launch and manage US campaigns from the same platform you use for European markets. There are no local contracts to negotiate: Glooh handles media buying, billing and reporting in a single dashboard.
- How is DOOH campaign performance measured in the US?
- The US market uses Geopath (formerly TAB) as the industry-standard measurement body. Geopath provides audience impression data based on mobile location signals, traffic counts and demographic modelling. Glooh integrates this data into your campaign reports alongside real-time play logs.
- Which US cities offer the most DOOH inventory?
- New York, Los Angeles, Chicago, Miami, San Francisco and Dallas have the highest screen density. New York alone offers screens across the subway system, Times Square spectaculars, taxi tops and thousands of place-based venues. Glooh covers all major US DMAs.
- What is DOOH and how does it work in the United States?
- DOOH (Digital Out of Home) represents the evolution of traditional outdoor advertising into digital format. In the United States, DOOH has experienced significant growth, offering advertisers the ability to broadcast dynamic, targeted campaigns on strategically placed digital screens across the country.
- Who is Glooh particularly suited to?
- Glooh is recognized for its expertise in meeting the needs of a wide range of advertisers: - SMEs and local businesses looking to target a local audience - Major national brands looking to deploy large-scale campaigns - Advertising agencies managing DOOH campaigns for their clients - Retail advertisers aiming to increase in-store traffic - Brands looking to complement their media mix with programmatic DOOH
- What are the advantages of programmatic DOOH via Glooh compared with traditional DOOH?
- Key benefits include: - Greater flexibility in campaign planning and execution - Ability to launch campaigns quickly, without long-term commitment - More precise audience targeting thanks to real-time data - Continuous campaign optimization to maximize ROI - Access to a diverse inventory of screens across the United States
- How does Glooh fit into a retail media strategy?
- Glooh offers specific solutions for retail media: - Targeting consumers close to points of sale - Integration with online campaigns for an omnichannel approach - Distribution of local promotions and special offers in real time - Measuring the impact of DOOH campaigns on in-store traffic
Want proof? See real campaigns · How pricing works
Explore more locations
Your screens in USA are waiting
Pick a neighborhood and a budget, and see your campaign before you pay a thing.