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Citadelle Hospital targets Liège with job campaign
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Max Updated 5 July 2024
Inspiration
These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.
CASE STUDIES
Citadelle Hospital
Sector: Healthcare
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Citadelle Hospital launched a major recruitment campaign with a domination effect in the center of Liège.
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Objective: Attract as many applicants as possible for their job day in Liège.
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Solution: A combination of different environments: train stations, Basic-Fit gyms, streets, shopping centers, supermarkets, with a CTA adapted to each setting (QR code in captive environments vs. web address elsewhere).
