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Manpower boosts BPost recruitment in targeted cities

To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.

Max Updated 5 July 2024
Inspiration

These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.

CASE STUDIES

ManPower/BPost

Sector: Public company

  • The recruitment agency becomes a marketing agency for its client
  • Planning: focus on target recruitment cities
  • Creative: adapting the visuals and messages to suit the target audience (gym, cinema, campus, co-working space, waiting room) and postcode

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