Guides & articles
Siemens’ strategic campus campaign targets tech-savvy graduates
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Max Updated 5 July 2024
Inspiration
These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.
CASE STUDIES
Siemens
Sector: Technology
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For a recruitment day, Siemens needed to be inventive to attract the right audience at the right time.
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Objective: With the recruitment day taking place on a university campus, the campaign needed to be broadcast in nearby areas to attract future graduates and young job seekers.
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Solution: By combining street atmospheres and nearby train stations, Siemens successfully reached a target audience of students and young graduates active in the technology sector.
