Guides & articles
Siemens engages interns to boost apprenticeship recruitment in France
To stand out and attract talent, many companies use billboard advertising campaigns for their recruitment efforts.
Max Updated 5 July 2024
Inspiration
These initiatives help capture the attention of a wide audience and enhance their visibility in the job market.
CASE STUDIES
Siemens
Sector: Technology
-
Siemens enhanced its employer branding by involving their interns in a mixed media campaign to highlight apprenticeship opportunities.
-
Objective: Recruit new apprentices in France.
-
Solution: Launched a DOOH campaign in urban areas (screens + billboards) and shopping centers, supported by social media engagement with interns posting selfies on LinkedIn.
