Guides & articles
Elastik Lab enhances public safety awareness with innovative campaigns
contextual DOOH visuals inform the public on terrorist attack responses in Brussels and Lisbon
Max
Inspiration
USE CASE
CREST
Sector: Public
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Elastik Lab, a creative agency active in the institutional sector, addresses the European Commission’s challenge of raising awareness about proper actions during a terrorist attack without causing social panic. They turn to DOOH for the solution.
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Objectives: Raise awareness about the appropriate actions to take during a terrorist attack or to identify potential threats without causing public panic or fueling paranoia.
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Solution: Contextual visuals tailored to specific environments (metro stations, train stations, and streets). The campaign runs simultaneously in Brussels and Lisbon.
