Glooh lands in Brazil: partnership with Altermark OOH Group and GoAlt for Social DOOH

Glooh is coming to Brazil. The Belgian Digital Out of Home platform has signed a partnership with the Altermark OOH Group, an ecosystem specialised in out of home. Under the agreement, GoAlt, the group’s data and DOOH division, becomes Glooh’s distributor in the country.

Two assets, one activation layer

The partnership brings together two things the media market is short of at the same time.

On one side, the Glooh platform, which lets advertisers create and activate DOOH campaigns with the same fluidity as posting on a social network, including turning TikTok, Instagram and Meta Ads content into out of home creative.

On the other, GoAlt’s audience intelligence: more than 150,000 geolocated OOH points, with data focused on the mapped Brazilian inventory.

The combination has a name: Social Digital Out of Home.

Pre-formatted audiences, now with Brazilian data

In Europe, Glooh already runs on pre-formatted audience packages that can be activated in 24 hours. Those segmentations can now be combined with GoAlt’s proprietary database, built on 39 years of Altermark operating in the sector.

“Glooh is not one more DSP: it is the last-mile activation tool of marketing. Combined with GoAlt’s data intelligence and local knowledge, it gains a unique strength in Brazil,” says Dimitri Themelis, founder of Glooh.

For Lucio Medina, Head of Technology at the Altermark OOH Group, the integration widens the group’s portfolio of data-driven solutions. “Bringing in Glooh means offering our clients not just intelligence to plan, but a complete platform to activate DOOH campaigns quickly, connecting brands to audiences at the right moments, with the same fluidity as a digital campaign.”

Activation was scheduled for June 2026.

About Glooh

Glooh’s mission is to make the street medium accessible: for the city of tomorrow, its citizens, its retailers, its culture and its art. The platform combines the services of a creative agency and a media agency in one web tool, so booking media space in the street is as reactive as boosting a social post.

For more information: www.glooh.co

About the Altermark OOH Group

The Altermark OOH Group is a Brazilian ecosystem specialised in out of home, with 39 years of operation in the sector. GoAlt is its data and DOOH division, and brings together more than 150,000 geolocated OOH points with audience data focused on the mapped Brazilian inventory.

Press coverage

The announcement was covered by Janela Publicitária: Altermark e GoAlt fecham parceria com belga Glooh para Social DOOH no Brasil, by Renata Suter, 16 June 2026.