Silverflow OOH partners with glooh. to connect social media and DOOH across Europe and the US

Frankfurt, Germany, 19 March 2026. International Out-of-Home specialist Silverflow OOH has announced a strategic partnership with glooh., the platform that connects online advertising with digital Out-of-Home (DOOH).

As part of the collaboration, glooh’s technology is being integrated into SilverSync, Silverflow’s proprietary OOH platform. Brands working with Silverflow will be able to extend social media content onto digital outdoor screens across Europe and the US, without treating DOOH as a separate production exercise.

What the integration does

The integration lets advertisers scan their existing online and social activity, including Instagram, TikTok and e-commerce, and turn it into dynamic DOOH campaigns deployable across thousands of digital screens in key European markets.

That is the part of the workflow that has stayed manual the longest. Creatives get handled by hand, versioned format by format, and campaigns get planned from scratch every time. glooh does that step automatically: it generates dozens of simulations in minutes, each with its own targeting, creative formats and media strategy, replacing days of work with blueprint-driven workflows.

For the advertiser, the practical effect is that hyper-local brand lift stops being a special project. DOOH becomes a natural extension of media investment that is already running online.

Why it matters for Silverflow

glooh’s platform was built to make Digital Out-of-Home as accessible and agile as social media advertising: launch quickly, localise the message, activate creative across a large network of screens in Europe and the US.

Inside SilverSync, that technology gives Silverflow clients a way to build dynamic campaigns that connect social media creativity with the scale and visibility of outdoor media. Internally, it also changes response time: the Silverflow team can now answer creative tenders faster, with a more agile and data-informed approach, in a market that has long run on slower and more manual processes.

What the two teams said

“This partnership strengthens our vision for SilverSync as a platform that connects creativity, technology and global OOH infrastructure. By integrating glooh within SilverSync, we’re enabling brands to extend that creativity into the real world.”

“glooh was created to make Out-of-Home advertising as simple and accessible as social media. To turn passersby into viewers, you need content that resonates locally, the right share of voice at street level, and a platform that goes far beyond simply buying screens. Our platform takes the content brands have already proven online and brings it to life in the streets where their audiences actually are.”

Dimitri added that partnering with Silverflow, and with the industry veterans behind it, is a signal in itself: “It tells us that the most experienced people in this market see glooh as something genuinely new: a fresh and powerful alternative to what exists today.”

The wider shift

The partnership reflects a broader move inside the OOH industry toward connected, content-driven campaigns: less “book a screen network”, more “take the content that already works and give it street-level presence”. Social media culture on one side, the scale and visibility of digital outdoor on the other.

If you want to see how that works in practice, our social-to-DOOH solution walks through the workflow, and the blueprints library shows the campaign formats it produces.

About Silverflow OOH

Silverflow OOH is an international Out-of-Home specialist delivering creative, dynamic and data-driven campaigns across global markets. Through its proprietary platform SilverSync, the company connects brands with premium digital OOH environments to deliver campaigns across major cities worldwide.

About glooh.

glooh is a marketing tool designed to bridge social media advertising and digital Out-of-Home. The platform lets brands and creators monitor, suggest, plan and execute digital content into hyper-local DOOH campaigns, deployable across thousands of digital screens in Europe and the US.