Guides & articles
Summer idea - Music Festival - Rock On, Stream On
Like Spotify - target a specific and relevant audience, in the right place at the right time
Max
Inspiration
USE CASE
Spotify
Sector: Music - drive to web
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Creative Concept: Spotify campaign using a QR code to direct people to the platform, targeting Rock Werchter attendees so they can “prepare” for the concerts by listening to, for example, Avril Lavigne’s playlist.
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Placement: Screens at festival venues, nearby accommodations, and public transportation hubs
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Audience: Music enthusiasts, festival-goers
